Layout standardisation of DIHK publications with co-branding AHK and DEinternational
January - May, 2016
The Association of German Chambers of Commerce and Industry (Deutscher Industrie- und Handelskammertag, DIHK) is the central organisation for 79 Chambers of Commerce and Industry, CCI (Industrie- und Handelskammern, IHKs) in Germany. All German companies registered in Germany, with the exception of handicraft businesses, the free professions and farms, are required by law to join a chamber.
I was asked to standardise the different publications by defining rules for the co-branding of AHK (worldwide network of the German Chambers of Commerce, coordinated by the DIHK) and DEinternational (service brand of AHK) and fix them in a coporate design manual. (See project here.) The last 2 pictures show some of the old publications with very individual layouts for comparison.
In the course of this work there were published these following print works:
(16 pages, A4) to represent the work of worldwide network. Printed on strong paper with discreet embossements on the cover (title, logo and part of the image). The inside back cover was built with a triangular pocket to contain the smaller…
(16 pages, A5) to represent the skills of the in-house service brand.
AHK Regions Flyer
containing all relevant information and contact data of every country and it’s ambassador that represent the AHK all over the world.