Client

Project

Layout standardisation of DIHK publications with co-branding AHK and DEinternational

Date

January - May, 2016

Category
client work

The Association of German Chambers of Commerce and Industry (Deutscher Industrie- und Handelskammertag, DIHK) is the central organisation for 79 Chambers of Commerce and Industry, CCI (Industrie- und Handelskammern, IHKs) in Germany. All German companies registered in Germany, with the exception of handicraft businesses, the free professions and farms, are required by law to join a chamber.

(Source: www.dihk.de)

 

I was asked to standardise the different publications by defining rules for the co-branding of AHK (worldwide network of the German Chambers of Commerce, coordinated by the DIHK) and DEinternational (service brand of AHK) and fix them in a coporate design manual. (See project here.) The last 2 pictures show some of the old publications with very individual layouts for comparison.

 

In the course of this work there were published these following print works:

 

AHK Brochure

(16 pages, A4) to represent the work of worldwide network. Printed on strong paper with discreet embossements on the cover (title, logo and part of the image). The inside back cover was built with a triangular pocket to contain the smaller…

 

DEinternational Brochure

(16 pages, A5) to represent the skills of the in-house service brand.

 

AHK Regions Flyer

containing all relevant information and contact data of every country and it’s ambassador that represent the AHK all over the world.