Defining and presenting guidelines for co-branding of AHK and DEinternational
The Association of German Chambers of Commerce and Industry (Deutscher Industrie- und Handelskammertag, DIHK) is the central organisation for 79 Chambers of Commerce and Industry, CCI (Industrie- und Handelskammern, IHKs) in Germany. All German companies registered in Germany, with the exception of handicraft businesses, the free professions and farms, are required by law to join a chamber.
I was asked to harmonise the different publications by defining rules for the co-branding of AHK (worldwide network of the German Chambers of Commerce, coordinated by the DIHK) and DEinternational (service brand of AHK) and fix them in a coporate design manual. See also this project.
This is the layout for the CD manual, 25 pages in length, that contains all relevant informations like logo-sizes and positioning, colors, graphics and layout rules fort the most used publication formats. It’s ment as an addition to the CD manuals of DE international and DIHK and exclusively deals with the guidelines for co-branding.