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AHK Annual Report 2016


September, 2017

graphic design

I am honored that I was chosen to design the first annual report for the AHK (Deutsche Auslandshandelskammern/German Chambers of Commerce Abroad).


The layout grid was specified by the Corporate Design Guidelines, I created in 2016, but the layout itself should have an easier and fresher look than the text intensive brochures and build the basis for following annual reports.


Fortunately the text could be kept as short as possible and no large tables and charts had to be integrated. So I had much creative freedom. Large pictures, loose graphics and playing around with transparencies (adopted from the cover) let it all appear light and flexible. The large numbers piques curiosity for the text and gives it an unconventional touch.


The annual report is available in German and English. See the full annual report (GER) here.